Fresh @ Leagas Delaney is a pioneering new venture that merges the skills and competencies of two outstanding creative companies (FreshBritain and Leagas Delaney) to offer a more consumer-facing and creatively-inspired way of tying brand strategy to an effective communications programme.
About
Why we differ from brand consultancy
Brand consultancies focus mainly on re-positioning and the development of future strategy for companies and brands that have lost their way. In doing so, they often produce intellectually correct but impractical solutions. Why? Because the people who set them up, predominantly researchers and analysts, do not ask the most important question regarding brand strategy: how will it translate into world class creative across all platforms. Given the cost of communications programmes nowadays, this is a fundamental omission and represents an opportunity for a new approach.
A new approach to brand strategy
Since its foundation in May 1999, FreshBritain has developed a rare experience in brand analysis and expression that includes product design, retail strategy, experiential programmes, brand bibles and brand guidelines.
Working for the likes of Nike, Camper & Nicholsons, Renault & Levi's, FreshBritain produces insights through their proximity to the end consumer and their affinity for the lifestyle of most of their clients’ consumers.
Complimenting these skills, Leagas Delaney has a reputation for sharp analytical thinking and the development of strategies through sensitive, yet rigorous qualitative research. Whether it be for brands such as Harrods, Timberland or Patek Philippe, this process produces strategic solutions unlike those offered by conventional brand consultancies and involves the development of a differentiating creative platform that can then be executed through all channels - from digital and social media to more traditional film and print.
The end benefit
Together Fresh @ Leagas Delaney creates a unique opportunity for clients to access brand strategy which not only provides genuine and validated insights, but also includes a usable differentiating, and inspiring creative platform - indeed a whole communications programme - as one of its key deliverables.
Testimonials
"Leagas Delaney’s involvement with STOP THE TRAFFIK extends far beyond a single campaign or insight. They have become our creative and strategic partner assisting us not only in communications, but in the purpose and scope of our campaigns.
The work we produce goes beyond broadcast communications; it encompasses resource packs and step by step instructions on how people can help to end to this crime. Leagas Delaney has waived all fees, and the results are miraculously when you consider all of our work has been achieved with no production or media budget."
Stop The Traffik
"In a short period of time, FreshBritain were able to gain a sound understanding of our brand’s DNA and translate that knowledge into a meaningful and relevant campaign that not only met our objectives but enhanced our brand image beyond expectation. FreshBritain has consistently delivered more than just creative pitches, they have genuinely expressed an interest in assisting us in building our brand. I have appreciated their flexibility as well as their willingness to challenge. They’ve continuously proven to be a great creative and strategic partner."
New Era
"Leagas Delaney has been invaluable: Through a combination of rigorous and insightful planning at the outset, followed by intelligent and sophisticated creative work, they have helped Mishcon de Reya articulate their "voice"". This has enabled our employees internally as well as our prospective clients externally to fully understand what differentiates us in the market.
In turn the business has benefitted hugely - it is up 33% versus the same time last year. We couldn't be happier."
Mishcon de Reya
"FreshBritain did something for us, heavy industrialists as we are, we rarely gain a real discovery of our long forgotten soul. This helps us shape a clear product message and secure the right handshake with our customers."
Renault Trucks
"The creative work Leagas Delaney developed for us was the start of a grown up and honest conversation with those who most need stairlifts. It was a radical departure for the category, and one that brought to the fore the issues of older people and the role that Stannah stairlifts can play to help make life better."
Stannah
"The FreshBritain crew is the first agency I’ve come across who instinctively understands the mountain sports culture. They just get it."
Salomon